January 20, 2021

Beef Market Predictions – 2021 and Beyond

2020 has been an eventful year for so many reasons and the beef market/industry has not been unaffected. The need for data-driven projections has never been […]
December 21, 2020

Targeting the LOHAS Consumer Segment

What is LOHAS? LOHAS describes a specific consumer segment and marketplace consisting of individuals with Lifestyles Of Health And Sustainability. The term was originally coined by […]
October 22, 2020

Preparing Your Cattle for the Cold

Preparing your land and cattle for colder conditions is crucial this time of the year, especially for feeders found north of Kansas. Nevertheless, at High Choice […]
September 21, 2020

2020 Corn Harvest Update

So far, the 2020 corn harvest shows high yields and increased international demand causing an unexpectedly bullish market.